What we can shape in the edit
Commercials, promos and broadcast
Find the useful moments and give them a clear order, with editorial shaped around the message, target runtime and intended viewing context.
Product, brand and mixed footage
Bring filmed material, graphics and animation into one cut, balancing explanation and visual rhythm so the different sources serve the same story.
Cutdowns and versions
Develop shorter edits and placement variations from the available material, adjusting the sequence and framing around each agreed use and delivery specification.
Video editing with direction
The edit is where the material becomes a sequence someone can follow. We look for the shot that establishes the idea, the detail that deserves attention and the moment that needs room to breathe. When animation is involved, the cut can begin as an animatic while shots are still being developed. That gives pacing decisions a place in the production before final rendering. Supplied footage has its own possibilities and constraints; the editorial direction comes from the material and brief.
Edits, versions and finishing
A delivery plan helps define what the edit must support, including cut lengths, framing and the specifications for each placement. We can take the work through Finishing & Post, including color and sound within the agreed scope, or prepare a handoff to your existing pipeline. The agency's traffic sheet or your brand's channel plan supplies the requirements. Footage volume, editorial scope and versions affect the work; the video production cost guide provides context for the wider production around it.
FAQ
What source files help you assess an edit?
Original media, audio, graphics and any existing assembly help us understand the material. Include a script or brief, target runtime and delivery requirements. An indication of selects and missing assets lets us assess what is available before planning the cut.
How should our team give notes on an edit?
Consolidated, time-specific notes make the requested changes easier to understand. Identify which comments are approved directions and which are questions for discussion. We agree review rounds in the scope, with picture lock marking the point from which the planned finishing work proceeds.
Can you recut a finished master?
A master can be shortened or reordered, but baked-in graphics, music and transitions limit the changes possible. Original media and project files give the edit more room. We assess the master before committing to a recut that depends on separating those elements.
How do you make a horizontal film vertical?
We look at sequence and composition together. A vertical version may need different framing, text placement or shot choices to keep the action readable. Available footage determines what can be reframed; the scope identifies the versions and any additional graphics required.
Can you edit another company's commercial footage?
Yes. We take editing and post-production work on third-party footage. Share the material, creative direction and deliverables so we can assess scope. Scripts, boards or a rough assembly can help explain what the finished commercial needs to do.