Trusted by the world's top companies:
Launching a company or product that needs an identity from scratch
Rebranding, and want the deliverable to be a complete system, and documented in a styleguide
Sitting on a static identity that needs motion
Scaling content and tired of every asset being reinvented
You're in the right place if you're...
Give your brand room to play
An identity has to hold together when different people put it to work. The person making a presentation, the editor cutting a film, and the designer building a web page need enough guidance to make choices that feel like the same brand. A branding package gives them shared visual decisions and assets to start from.
That includes how the identity behaves in motion. A logo reveal, a change of scene, and a line of type can each carry a recognizable rhythm. We bring the static design and motion branding together, with guidelines and reusable assets that help your team apply the look as new content gets made.
What's in the package
Visual Identity
Logo, typography, color, and imagery, brought together in a design system built to flex from a favicon to a billboard. Layouts, graphic elements, and image treatments give your brand a distinctive, consistent look across web, video, social, and print.
Motion Branding
The layer that makes an identity feel alive on screen: a defined motion language for how your type enters, how transitions behave, and what your brand feels like in movement, codified so every video, ad, and post moves the same way.
Motion branding is the animated layer of an identity: a defined motion language - how your type enters, how transitions behave, how the logo lives in time - codified so that every video, ad, and post moves like *you*. Most identities stop at static. The ones you remember don't.
Brand & Brand Story Videos
Tell the story behind the brand, from the idea that started it to the people it serves today. We shape those details into a film that helps viewers understand what drives you and why your work matters.
Logo Animation
Your mark, in motion: reveals, idents, stings, and the endframe every video will wear. Everything from a two-second bumper to a full animated ident, each one tuned until the timing feels inevitable.
Logo animation is your mark in motion: the reveal, the ident, the sting, the endframe that closes every video you'll ever publish. It's the most-seen two seconds of your brand - so we tune timing, easing, and sound until it feels inevitable, like the logo always knew how to move.
Brand Refresh
Already have brand equity? We modernize without losing what people already recognize: tightening the system, adding the motion layer, keeping what works.
Brand Systems & Assets
We organize the complexity into a beautifully simple system. Guidelines, templates, and ready-to-use assets give your team what they need to keep the brand consistent as it grows.
Brand Guidelines
The brand book: rules, usage, voice, and assets documented so designers, editors, and agencies stay on-brand without asking. We build guidelines that get opened daily, a living system rather than a PDF in a folder.
Brand guidelines (the brand book, the style guide - same animal) are the operating manual for an identity: logo usage, type, color, voice, imagery, and - where most guidelines stop short - motion behavior. We write them to be opened daily: clear rules, real examples, and assets attached, so designers, editors, and agencies stay coherent without a meeting.
The brand package process
A brand package starts with what people need to recognize about your business and where they will encounter it. We review your existing materials, discuss what should stay or change, and define the assets your team needs. The visual identity develops through logo, typography, color, and graphic elements, with applications that show how those choices work together.
From there, we establish how the identity moves. Logo animation, moving type, transitions, and pacing give the brand a consistent presence in video and digital content. If you already have an established identity, we can build its motion language around the existing design. You review the direction through examples that make the decisions easier to judge in context.
The final delivery brings the identity and motion system into a practical toolkit. Guidelines explain how to use the elements, while the agreed templates and asset library give designers, editors, and agency partners material they can work with. We organize the package around the web, video, social, and print applications defined in the brief.
FAQ
What's included in a branding package?
A branding package includes your visual identity, logo animation, motion system, brand guidelines, and agreed core assets. The identity establishes the logo, type, colors, and graphic elements; the motion system defines how they move.
Guidelines help your designers, editors, and agency partners use the system consistently. We tailor the assets to your web, video, social, and print needs. Guidelines are also available separately if an existing identity needs documenting.
How much does a branding package cost?
Cost depends on what already exists, what needs developing, and where the brand will appear. A new visual identity is a different scope from adding motion to established guidelines.
A logo animation also involves less work than a system of animated type, transitions, and reusable templates. Complexity, applications, and documentation affect the budget.
Share your brand materials and intended uses so we can define the package. See our Branding package pricing guide.
We already have brand guidelines. Does this fit in?
Yes. We can develop motion branding from your existing identity and add it as a chapter of your guidelines.
We start with the logo, typography, colors, and design principles you already use, then work out how they should move. That includes logo animation, type behavior, transitions, and pacing, with examples and templates to help your team apply the system.
The aim is to make the brand feel familiar in motion while giving your editors clear direction for new videos, ads, and social content.
What's motion branding?
Motion branding defines how your brand moves. It covers how the logo reveals itself, how type enters and leaves the screen, how transitions work, and the pace and character of the animation.
Those decisions help a video, ad, or social post feel like it belongs to your brand. A quick, playful movement communicates something different from a slow, deliberate one.
We turn that approach into rules, examples, and reusable assets so your designers, editors, and agency partners can carry the same motion language into new work.
What's the difference between a branding package and branding services?
A branding package is what you receive: the visual identity, guidelines, logo animation, motion system, and agreed assets. Branding services cover the thinking behind them, including strategy, positioning, naming, messaging, and rebrand work.
If your direction is established and you need the identity built, start with a package. If you’re still defining your audience, positioning, or message, start with our Branding services.
Do you do packaging design?
Yes. Packaging can be part of a broader identity engagement, so the product on the shelf feels connected to the brand people encounter online, in advertising, and elsewhere. Our work for The Rugged Bros included packaging alongside the identity and marketing materials.
We consider how the logo, typography, color, and imagery work on the packaging itself, where the shape and available space affect every design decision.
If you need packaging design as a standalone project, start with our Design team.
