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Animation

Your boards made a promise. Let’s put it in motion.

The boards set the idea in motion. Now the animation has to live up to them. Garbanzo brings concepts to life in 2D and 3D: a character with a point of view, a product turning in light, a world built for the spot. If you're still choosing the approach, we can explore that with you too. We've been animating since 2010, and the two-second transition gets the same care as the two-minute film.

Trusted by the world's top companies:

  • Turning approved boards into a film that lives up to the pitch.

  • Showing a product or process a camera can't fully reveal.

  • Giving a character, illustration, or interface a distinctive way to move.

  • Working out whether 2D, 3D, or a combination will best serve the idea.

You're in the right place if you're:

Give the movement a personality of its own

Animation services

Character animation & character design

Mascots, spokescharacters, and narrative performers, designed, rigged, and brought to life with actual acting in the keyframes.

3D animation

Photoreal and stylized 3D: products, environments, characters, simulations. The deep end of our pipeline.

Animation-led video production

When we lead the whole video, concept through finishing, production management is the spine: bids, timelines, review cycles, versioning, and delivery of the agreed masters and formats.

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FAQ

Featured Projects

<p class="font_8" style="text-align: left">Garbanzo created animated educational videos for a teen audience as part of an ongoing relationship with RethinkEd. The work followed the client’s requirements through storyboards, styleframes and animation, with visual planning and the finished sequences developed as parts of the same production. The portfolio examples use characters, symbols and simple situations to give abstract ideas a visible form.</p>
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<p class="font_8" style="text-align: left">The visual range includes textured imagery, spare icon-based scenes, colorful geometric characters and hand-drawn figures. Each approach gives the learning material a different visual character. Garbanzo’s scope also included selecting and recording voice talent, editing the videos, and bringing in sound effects and stock music to complete the pieces.</p>

Kids Education Videos with RethinkEd

<p class="font_8" style="text-align: left">Arch Public’s motion-branding project takes a geometric visual language into movement. The presentation brings together logo reveals, animated wireframe shapes and applications in layouts ranging from lower thirds to large displays. Blue, navy and white connect the elements, giving the logo and supporting graphics a recognizable family resemblance.</p>
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<p class="font_8" style="text-align: left">The development material shows the decisions behind that family: alternative storyboard directions, logo-animation studies and supplied flat graphics compared with animated 3D interpretations. Arches, ribbons, stairs and stacked forms become individual motion elements, shown both on their own and within layouts. Together, they explore how the brand’s geometric language can move across different compositions.</p>

Arch Public Motion Branding

<p class="font_8" style="text-align: left">An established New York construction company needs an identity that works wherever the business is seen. Seneca approached Garbanzo in 2019 for a brand refresh developed with Carlo Seneca. The work brought a geometric cube emblem, strong typography and a red-and-black palette into a coordinated family of brand applications for the hospitality-focused contractor.</p>
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<p class="font_8" style="text-align: left">The identity moves from metal business cards and apparel to graphics on a red Kenworth T880 truck. Motion examples extend the cube mark into rotation and unfolding, while desktop and mobile website demonstrations show the brand in a digital setting. These different scales make the project distinctive: the same visual language has to remain recognizable on a small printed piece and a vehicle seen on a New York street.</p>

Seneca Brand & Web Development

<p class="font_8" style="text-align: left">The chiller is inside the appliance, but the product film needs to let viewers see it. Garbanzo worked with The Cookware Company on GreenPan Frost, refining the supplied CAD model and animating an exploded assembly within live-action kitchen footage. The casing separates to reveal the internal components, with animated coolant flow providing an explanatory view of the built-in cooling system.</p>
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<p class="font_8" style="text-align: left">Making that view belong in the filmed scene required camera tracking, materials work and lighting matched to the set. The portfolio follows those decisions through grey-model tracking views, internal-model images and photoreal material tests. The finished commercial supplies the wider context, while the cutaway examples focus on Garbanzo’s product-animation and VFX contribution inside it.</p>

GreenPan Frost

<p class="font_8" style="text-align: left">Arch Public asked Garbanzo to turn its Bitcoin Arbitrage Algorithm into a 30-second 3D promo. Our concept, an “AI nerve center,” gave the software a visual presence: a dark control room of floating interfaces, charts and illuminated pathways, active while the film’s user sleeps. That visual metaphor supplied a distinctive world for the product story.</p>
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<p class="font_8" style="text-align: left">Garbanzo developed the concept, creative direction, design and animation. Trading graphics tie the imagined environment to the product, while purple and blue light connect the interface details to the larger scene. The selected frames and standalone UI clips show both scales of the work: an overall promotional world and the smaller animated elements that give it its character.</p>

"Money Never Sleeps"

<p class="font_8" style="text-align: left">This project began with a technical diagram and grew into a more expressive product sequence. The Cookware Company asked Garbanzo to visualize layered cookware construction: metal layers combining, an etched pattern appearing and coatings forming across the surface. As the scope expanded, camera movement and richer materials gave the explanation more room to work as product imagery.</p>
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<p class="font_8" style="text-align: left">The process included styleframes, environment studies and separate development of a fully CG egg slide. Reflective metal, close surface detail and the egg’s movement each needed their own visual tests before they could sit together in the sequence. The selected material shows both the technical construction and the cooking imagery, with experiments and unfinished tests presented alongside the more finished work.</p>

GreenPan Spectra

<p class="font_8" style="text-align: left">When the Aries Grid container changed, its visualizations needed to change with it. Garbanzo updated the enclosure model from the earlier ONE project, carrying the revised form into interior views, system layouts and environment scenes. The work keeps the product recognizable across close component views and the larger settings used to explain its place in an energy-storage system.</p>
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<p class="font_8" style="text-align: left">The revised enclosure appears in illustrated applications that include solar infrastructure, a hospital setting and nighttime storage arrays. Updated isometric imagery connects it with the surrounding power network. These product and use-case visualizations carry the revised geometry across the different scales of the presentation.</p>

Aries Grid (Updated)

<p class="font_8" style="text-align: left">Collaboration is easier to understand when you can follow what changes on screen. For BBH’s spring 2023 Google Workspace campaign, Garbanzo created interpretive UI animation within the films, continuing our work together on Google advertising. Shared documents, slide revisions and chat messages become visible actions within the stories around them.</p>
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<p class="font_8" style="text-align: left">The examples here include a team working through a colorful monster presentation and a group chat helping find a last pair of shoes. Interface layouts, collaborator names and reactions guide attention to the useful action without taking over the film. The recorded assignment also included animation-specific cutdowns for different spot lengths; the gallery presents selected films and shots from that wider scope.</p>

Google Workspace Ads (2023)

<p class="font_8" style="text-align: left">Aries Grid needed to be shown at more than one scale. Garbanzo worked with Our Next Energy on a 3D explainer and supporting visualizations of its utility-scale battery-storage system, moving from the details inside the battery enclosure to the industrial and renewable-energy settings around it. The creative task was to keep those views visually connected while making each scale useful to the explanation.</p>
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<p class="font_8" style="text-align: left">Detailed racks, cabling and interior camera moves bring the engineered product into focus. Photoreal environments and isometric diagrams then place it within a wider power network, while aerial site imagery shows a proposed facility in context. The portfolio also includes styleframes, unfinished development views and presentation examples, so the finished product imagery can be read alongside the work that shaped it.</p>

Aries Grid

<p class="font_8" style="text-align: left">FIS’s New Now Next presentation needed a graphic system that could keep moving through an extended virtual program. Garbanzo created background-panel animation, title cards and supers for a presentation described in the original brief as roughly 50 minutes long. Multiple screens and geometric set elements appeared in different camera framings, so the graphics had to work together while accommodating the presenters.</p>
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<p class="font_8" style="text-align: left">Reusable background loops established the visual language, with green, teal and cyan lines, particles and geometric forms carrying it across the set. Expression-driven title templates adjusted their animation to the amount of text entered. That approach made the many title and panel applications manageable within a consistent design system, rather than requiring a separate animation setup for every line of copy.</p>

"New Now Next"

<p class="font_8" style="text-align: left">A search interface has to do more than sit on screen when it is part of a story. For BBH USA’s 2021 Google Shopping campaign, Garbanzo animated the shopping UI inside a series of live-action films. The examples move from finding sunglasses to replacing a broken television, using recognizable searches and product information to connect a character’s situation with the next action.</p>
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<p class="font_8" style="text-align: left">The work spans the longer Sunglasses film and shorter spots built around individual shopping moments. Product cards, search imagery and transitions need to be readable within the edit while leaving room for the performances around them. This page brings those examples together to show Garbanzo’s interface-animation contribution within the larger BBH campaign.</p>

Google Shopping Ads (2021)

<p class="font_8" style="text-align: left">Our Next Energy’s Gemini announcement called for a teaser with a visual language as distinctive as its subject. Garbanzo collaborated with ONE’s team on the design and animation, building a TRON-inspired line treatment around the battery and a BMW iX silhouette. The film connects close component imagery with the larger vehicle idea through bright circuitry and moving pulses of light.</p>
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<p class="font_8" style="text-align: left">Dark reflective surfaces and cyan-blue lines give the sequence a consistent look as the camera changes scale. The selected frames let that design be examined beyond the pace of the film. Created for the 2022 prototype-announcement context, the teaser visualizes ONE’s plans to incorporate Gemini technology into a BMW iX.</p>

Gemini Teaser (for BMW iX)

<p class="font_8" style="text-align: left">Dentsu America came to Garbanzo with a UNIQLO promotion and a six-day animation deadline. Wonderqube turned a mystery-prize idea into a clean red-and-white world of moving boxes, with a 30-second brief that needed to carry the brand’s minimal, playful character. Dentsu had seen Garbanzo’s MTV graphics and brought that motion-design experience into the assignment.</p>
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<p class="font_8" style="text-align: left">The concept went through several cube arrangements before taking inspiration from the Alamo sculpture at Astor Place. Garbanzo worked with Dentsu in Cinema 4D and After Effects, animating mapped cubes into a larger formation that assembles and opens to reveal prizes. Bright, controlled lighting connects the 3D world to the clarity of UNIQLO’s retail imagery.</p>
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<p class="font_8" style="text-align: left">The visual system continued beyond the film into point-of-sale screens, signage and digital graphics for mobile, Facebook and the retail website. This portfolio brings those applications together with styleframes and making-of material, so the promotion can be seen as both a finished visual idea and a set of related design decisions.</p>

UNIQLO "Wonderqube"

<p class="font_8" style="text-align: left">A grid of brightly colored rooms gives Annovera’s Unapologize campaign a world of its own. Each space frames a live-action performer, while the architecture connects the individual scenes into one graphic composition. The work presented here includes room-development imagery, previsualization and a breakdown that moves from the photographed stage to the final composite.</p>
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<p class="font_8" style="text-align: left">The process material makes the visual construction easier to follow: room layouts establish the composition, CG background plates define the setting, and matte and composite views show how the performers sit within it. McCann’s campaign film brings those elements together. Development stages sit alongside the finished imagery, offering a closer view of the rooms and their integration with the photographed performers.</p>

Annovera Unapologize

<p class="font_8" style="text-align: left">Raúl Juliá: The World’s a Stage follows the actor’s career from Puerto Rico to New York, Broadway and Hollywood. Directed by Ben DeJesus and broadcast on PBS in 2019, the documentary supplies the context for the graphics presented here. The portfolio reel combines archival portraits, photographs, paper textures and title imagery in a treatment shaped around the film’s historical material.</p>
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<p class="font_8" style="text-align: left">Layered compositions and film-strip details give the still imagery movement while retaining its archival character. Warm paper and monochrome photographic treatments connect the individual images into a consistent graphic world. The reel offers a close view of these design and animation samples from the documentary.</p>

"Raúl Juliá: The World’s a Stage"

<p class="font_8" style="text-align: left">BBH USA invited Garbanzo back for Google’s 2022 Shopping campaign after the previous year’s collaboration. This assignment centered on four films: Cowboy Boots, Waffle Maker, Air Purifier and Hairdryer. Garbanzo created interpretive UI animation that made searches, product details and purchase decisions part of each live-action story.</p>
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<p class="font_8" style="text-align: left">The 30-second Cowboy Boots film and three 15-second spots use a shared visual vocabulary with different information to communicate. Search and product cards take the lead in one execution; filters, review information and sale comparisons take the lead in others. The collection shows how interface animation can stay familiar across a campaign while following the pace and purpose of each film.</p>

Google Shopping Ads (2022)

<p class="font_8" style="text-align: left">Garbanzo directed a tradeshow video loop for Our Next Energy, presenting the Gemini modular battery through pack views and application diagrams. The animation pairs solid, color-coded modules with simplified vehicle and equipment outlines, giving viewers a consistent way to follow the different arrangements shown throughout the loop.</p>
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<p class="font_8" style="text-align: left">Blue and yellow distinguish the two module types in the presentation, while diagrams place the packs alongside trucks, recreational equipment and other possible uses. Separate battery views bring the focus back to the individual units. Color coding and simplified outlines give the configurable product a repeatable visual language throughout the loop.</p>

Gemini Modular Tradeshow

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Commercials & Ads

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Product Technical Videos

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Brand Packages

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Broadcast Design Packages

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Out of Home Experiential

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FAQ

How does projection mapping work?

Do you do full character development?

Do you animate from our existing assets?

2D or 3D: how do we choose?

Have something that should move?

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