What we can build in 3D
Product, technical and medical subjects
Develop dimensional views of products, components and processes from the available references, with the relevant client reviewers involved in checking the subject.
Commercials and CG integration
Build animated campaign worlds or individual CG elements, matching the camera and lighting when the work needs to sit within filmed footage.
Characters and environments
Create spaces and performers around the visual idea, using modeling, rigging and animation to give the world a consistent look and behavior.
3D animation for the shot
The brief determines what needs to be built and how closely viewers will see it. A wide environment, a product close-up and a character performance place different demands on geometry, materials and animation. Those decisions also affect simulation and rendering, so we consider the important shots when setting the approach. We plan those choices with you before the build. The animation cost guide explains the scope variables; a complete launch film is covered on our 3D Product Animation page.
CGI for your production
Some briefs arrive as a creative idea; others come with models, engineering data or a cut that needs CG. We assess the available material and agree the stages we will handle, from model preparation and look development through animation, rendering and compositing. For filmed shots, camera and lighting references help the new elements belong in the scene. Your agency or in-house team can define the review and handoff needs. If you already have a brief, send us a message.
FAQ
Can you use another team's models?
We assess supplied models, materials, textures and rigs against the intended shots. A model built for another purpose may need preparation or rebuilding. Sharing native files and references helps identify what is usable and where additional work belongs in the scope.
When does a shot need simulation?
Fluid, particle or other physical behavior may benefit from simulation, while a controlled action can often be animated directly. The shot's purpose and detail guide the choice. We assess the required result rather than treating simulation as necessary for every scene.
Can you hand off rendered elements to our compositing team?
Yes, the handoff can be defined around your compositing requirements. Discuss the necessary passes, frame range, color handling and file specifications before rendering. Agreeing that scope early helps your team understand what it will receive and what remains in its own finishing pipeline.
What is 3D animation?
3D animation builds and moves subjects in dimensional space, using models, cameras, materials and lighting to create the image. It can represent a physical product or an invented world. The technique supports realistic and stylized work, depending on what the brief calls for.
Photoreal or stylized 3D: which fits?
Consider what viewers need to recognize and how the imagery relates to the brand. A product beside photography may need matched materials; an imagined world may suit stylization. We explore references before settling the look and production approach.