Commercial video production services
Animated commercials. 2D, 3D, and mixed-media spots made from the script up (animated commercials).
Photoreal 3D product spots. The product doing exactly what it really does, built from your CAD (3D product animation).
VFX for live-action spots. CG, compositing, and cleanup finished to sit inside the plate (VFX shots and sequences).
Motion design for campaigns. Type, graphics, and product callouts that carry the message (motion graphics services).
Versioning and delivery. Cutdowns, verticals, and broadcast masters from one production (video editing services).
TV commercial production
TV commercial production follows the same stages as any spot, then adds broadcast requirements that online placements rarely face. Broadcast masters have to pass technical QC and loudness rules, meet each network's delivery spec, and clear every licensed element for the markets and dates they air. Network clearance teams review ads before they air, often starting from the script or boards, so product claims may need substantiation early. Planning for those requirements from the script onward keeps them out of the final week before air.
Animated commercial production
Animated commercial production takes the shoot out of the schedule. There's no weather, no location, and no reshoot, so the look gets locked in styleframes and the spot is built to match. The product can do exactly what it really does, with nothing on screen left to a lucky take. Versions re-render instead of re-staging a set, which is why an animated campaign scales across cutdowns and markets without a second production.
FAQ
How is a commercial made?
Script and boards come first, then styleframes that settle the look, then an animatic that locks the timing. Production follows through animation, integration with supplied live-action plates, or both, and finishing adds the edit, color, sound, and final masters. Each stage ends with your approval.
How much does commercial video production cost?
Technique, runtime, the version list, and how much has to be invented for this spot drive it. The 30-second commercial cost guide compares broad market ranges for animated and live-action spots.
What's the difference between commercial and corporate video production?
A commercial sells to an audience that didn't ask to watch it, usually in :30 or less, so it has to win the first seconds. A corporate video informs an audience with a reason to watch: customers, employees, or investors. Corporate Video Production covers that side.
How long should a commercial be?
As long as the placement allows and the idea needs. Broadcast time is usually bought in :15, :30, and :60 units, while online spots often land between :06 and :30. Plan the master for the longest placement, then cut down, so every version carries the same idea.
Can you develop the concept, or do you work from ours?
Both. We can develop the idea, script, and boards from a brief, or build from an agency's approved boards and script. Either way, styleframes come back for approval before production starts.
Who owns the finished commercial?
Ownership of the production is set in your agreement. Licensed music, stock, and talent carry their own usage terms, often limited by media, territory, and duration, so share the media plan before those elements are licensed.