Google Workspace Ads (2023)

Collaboration is easier to understand when you can follow what changes on screen. For BBH’s spring 2023 Google Workspace campaign, Garbanzo created interpretive UI animation within the films, continuing our work together on Google advertising. Shared documents, slide revisions and chat messages become visible actions within the stories around them.

The examples here include a team working through a colorful monster presentation and a group chat helping find a last pair of shoes. Interface layouts, collaborator names and reactions guide attention to the useful action without taking over the film. The recorded assignment also included animation-specific cutdowns for different spot lengths; the gallery presents selected films and shots from that wider scope.