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"Meet the Multipliers" Ad

A trick yo-yo and a fast foosball game help establish a family that seems to win at everything in the New York Lottery’s Meet the Multipliers film. Garbanzo’s recorded contribution was two visual-effects shots within the larger McCann New York campaign. Each effect supports a comic performance inside a photographed scene, with the finished shot needing to read as part of the action around it.


The breakdowns give a closer view of that integration. Yo-yo imagery separates CG elements from the composite, while the foosball example compares the background plate, matte work and final shot. The campaign film supplies the wider story, and the two comparisons reveal how these particular effects support its comic action.

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VFX Breakdown


The yo-yo breakdown separates the CG object and string elements from their integration with the photographed performer. It shows how the trick reads in the finished shot.

VFX Breakdown


The foosball comparison shows the background plate, table matte and final composite. The effect stays tied to the speed and scale of the live-action gag.

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