Arch Public Tampa Motor Club Event
An event identity has to hold together across a room: on a wide screen above the audience, a portrait display and a printed sign beside the action.
For Arch Public's Tampa Motor Club event, Garbanzo created profile info cards, animated logos and print designs that carried the brand across those different formats. Deep blue backgrounds, white type and geometric wireframe shapes gave the pieces a shared visual language.
Each format needed its own treatment. Profile cards paired portraits and biographies with a clear hierarchy of names and roles. Logo animations were adapted for four screen sizes, while print designs extended the graphics to tall layouts and a Concierge Corner backdrop. The print work also called for careful CMYK conversion to keep its colors close to the RGB versions on screen.
Profile Info Cards
Portraits, names, roles and biographies sit within a consistent blue-and-white layout. Wireframe forms and small star motifs connect the information cards to the wider event graphics while leaving room for the people and their stories.
Animated Logos for Various Screen Sizes
The looping logo animations adapt Arch Public's identity to landscape, portrait and two extra-wide screen formats. The four versions show how the branding fits displays with different proportions.
Designs made for Print
The print designs carry the screen graphics into tall promotional layouts and a Concierge Corner backdrop. We carefully adjusted the CMYK conversion to keep the printed colors close to their RGB counterparts on screen.
