Arch Public Motion Branding
Arch Public’s motion-branding project takes a geometric visual language into movement. The presentation brings together logo reveals, animated wireframe shapes and applications in layouts ranging from lower thirds to large displays. Blue, navy and white connect the elements, giving the logo and supporting graphics a recognizable family resemblance.
The development material shows the decisions behind that family: alternative storyboard directions, logo-animation studies and supplied flat graphics compared with animated 3D interpretations. Arches, ribbons, stairs and stacked forms become individual motion elements, shown both on their own and within layouts. Together, they explore how the brand’s geometric language can move across different compositions.
Alt Storyboards & Logo Animation
Alternative storyboard directions explore different ways to reveal the Arch Public logo. The comparisons show how composition and movement develop during visual exploration.
Wireframe Shapes Reimagined & Animated
Supplied 2D shapes are shown beside animated 3D interpretations, making the translation from flat artwork to spatial form visible. The arches, ribbons, stairs and stacked shapes share the project’s geometric vocabulary.
The combined shape presentation brings the individual geometric elements into one view. It helps show how their forms and movement relate across the motion system.
Examples
Lower-third, display and chart examples place the motion elements within larger compositions. They show how the logo and geometric forms relate to the surrounding information.
