Rugged Bros Brand & Products
The Rugged Bros needed a brand that could travel from the product in someone’s hand to the storefront where they bought it. Beginning in 2016, Garbanzo helped create and launch the new grooming brand, bringing creative direction, product and package design, photography and commerce work into one coordinated assignment. Ornamental lettering, dark packaging and warm gold tones give the range a shared visual identity.
Product photographs make the brushes, bottles and boxes clear, while lifestyle imagery places them in a different, more personal setting. Shopify and Amazon-related storefront work carries the same identity into the buying experience. The original scope also included sourcing, manufacturing and fulfillment coordination, making this a broader brand-launch project whose visual work can be seen across both physical and digital applications.
Brand Development Process
Logo variations, color studies and identity applications establish the visual language for the new brand. The lettering and dark, warm palette continue into the packaging and photography that follow.
Package Design
Brush, bottle and box designs carry the same identity across different product forms. Dielines and package examples show how the graphics were adapted to the physical pieces.
Brand Unification Through Photography
Clean product photographs and urban lifestyle images give the range two complementary views. Shared styling and brand details connect the isolated products with the people and settings around them.
Custom Storefronts & Market Scaling
Storefront examples show the identity continuing through Shopify, Amazon and related digital touchpoints. The project also included logistics and marketing coordination, connecting the visual work with the practical requirements of a brand launch.
