Seneca Brand & Web Development
An established New York construction company needs an identity that works wherever the business is seen. Seneca approached Garbanzo in 2019 for a brand refresh developed with Carlo Seneca. The work brought a geometric cube emblem, strong typography and a red-and-black palette into a coordinated family of brand applications for the hospitality-focused contractor.
The identity moves from metal business cards and apparel to graphics on a red Kenworth T880 truck. Motion examples extend the cube mark into rotation and unfolding, while desktop and mobile website demonstrations show the brand in a digital setting. These different scales make the project distinctive: the same visual language has to remain recognizable on a small printed piece and a vehicle seen on a New York street.
Print Collateral
Business cards and printed applications bring the identity into materials that can be handled and used. The metallic finish and strong geometry connect these pieces with the wider brand system.
A friendly web experience
The desktop and mobile demonstrations place the identity within a website setting. Typography, color and project imagery carry the brand into the digital examples.
Branding Elements
The cube emblem, typography and red-and-black palette recur across the brand applications. Motion studies show how the mark can turn and unfold while keeping its geometric character.
