Google Shopping Ads (2022)
BBH USA invited Garbanzo back for Google’s 2022 Shopping campaign after the previous year’s collaboration. This assignment centered on four films: Cowboy Boots, Waffle Maker, Air Purifier and Hairdryer. Garbanzo created interpretive UI animation that made searches, product details and purchase decisions part of each live-action story.
The 30-second Cowboy Boots film and three 15-second spots use a shared visual vocabulary with different information to communicate. Search and product cards take the lead in one execution; filters, review information and sale comparisons take the lead in others. The collection shows how interface animation can stay familiar across a campaign while following the pace and purpose of each film.
"Cowboy Boots"
The 30-second Cowboy Boots film brings search and product cards into a stylized character story. The UI sequence connects a personal style choice with the shopping action.
"Waffle Maker"
This 15-second film moves from a search through filters to a product selection. The animation gives that sequence a clear read within a short edit.
"Air Purifier"
Price and review information help explain the purchase decision in this 15-second spot. The interface graphics keep those details close to the product story.
"Hairdryer"
Sale and comparison cards carry the shopping action in this 15-second film. Their motion and layout make the relevant information easy to follow alongside the live action.
