"Share The Cheer" Ads
What could be more delicious than a VFX project for Starbucks? Garbanzo was hired to add a festive treatment to supplied turntable footage for four six-second product spots: Holiday Trio, Caramel Brulee Latte, Peppermint Mocha and Sugar Cookie Almondmilk Latte. The drinks and holiday cups remain the focal point, with winter atmosphere and background detail adding the seasonal setting.
The work involved balancing bokeh, particles and glimmer around the photographed products, with rotoscoping helping separate them from the new background treatment. The portfolio includes horizontal and vertical versions alongside before-and-after views. Those comparisons show the additions under discussion and the restraint needed to keep a very short product film clear, appetizing and easy to read.
Additional Spots
The additional horizontal films apply the seasonal treatment to the other drinks in the set. Each keeps its own product presentation within the same short format.
VFX Breakdowns
The before-and-after views compare the original turntable footage with the enhanced winter setting. They reveal background compositing and atmospheric treatments that support the photographed drinks.
This further breakdown brings the isolation and tracking work into view. It includes product-sparkle development tests that were removed from the final treatment.
Social Spots
Vertical versions adapt the drink and text placement to a narrower frame. They are format variations of the same product concepts, rather than a separate set of new campaign ideas.
