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An Animation-Led Creative Studio in NYC

Since 2010, Garbanzo has been the creative production company behind animated commercials, photoreal 3D product animation, VFX shots and sequences, brand packages, broadcast design packages, and out-of-home and experiential content. Our work spans Fortune 100 brands, leading global agencies, and major television networks. Bring us a complete project or the part you need help with, from creative direction to animation and post-production. We’ll help shape the work and see it through. Great work, no surprises, and a partner worth bringing back.

Since 2010, Garbanzo has been the creative production company behind animated commercials, photoreal 3D product animation, VFX shots and sequences, brand packages, broadcast design packages, and out-of-home and experiential content. Our work spans Fortune 100 brands, leading global agencies, and major television networks. Bring us a complete project or the part you need help with, from creative direction to animation and post-production. We’ll help shape the work and see it through. Great work, no surprises, and a partner worth bringing back.

Working with brands and agencies nationwide

Trusted By

What we make

Animated Commercials & Video Ads

Spots built to sell: animated end to end, or crafted inside your agency's campaign. TV, streaming, YouTube, and social.

3D Product Animation & Technical Visualization

Photoreal 3D that shows your product at its best, and exactly how it works. Built from your CAD, accurate to the bolt.

VFX Shots & Sequences

You have the footage. We deliver the finals, shot by shot: photoreal CGI, dynamics and simulation, tracking, compositing, color grading.

Branding Packages: Identity, Guidelines & Motion

A complete identity: designed, documented, and in motion, as one bundle. Where most studios stop at static, we add the move.

Broadcast Design Packages & Title Sequences

The full graphic system for a show, from the main title to the last lower third, plus the toolkit your editors drive.

Out-of-Home & Experiential Content

Animation built for physical space: billboards, stadium screens, retail, tradeshow floors, and projection mapping.

What we make

Commercials & Ads

Featured projects

<p class="font_8" style="text-align: left">The chiller is inside the appliance, but the product film needs to let viewers see it. Garbanzo worked with The Cookware Company on GreenPan Frost, refining the supplied CAD model and animating an exploded assembly within live-action kitchen footage. The casing separates to reveal the internal components, with animated coolant flow providing an explanatory view of the built-in cooling system.</p>
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<p class="font_8" style="text-align: left">Making that view belong in the filmed scene required camera tracking, materials work and lighting matched to the set. The portfolio follows those decisions through grey-model tracking views, internal-model images and photoreal material tests. The finished commercial supplies the wider context, while the cutaway examples focus on Garbanzo’s product-animation and VFX contribution inside it.</p>

GreenPan Frost

GreenPan Frost

<p class="font_8" style="text-align: left">When the Aries Grid container changed, its visualizations needed to change with it. Garbanzo updated the enclosure model from the earlier ONE project, carrying the revised form into interior views, system layouts and environment scenes. The work keeps the product recognizable across close component views and the larger settings used to explain its place in an energy-storage system.</p>
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<p class="font_8" style="text-align: left">The revised enclosure appears in illustrated applications that include solar infrastructure, a hospital setting and nighttime storage arrays. Updated isometric imagery connects it with the surrounding power network. These product and use-case visualizations carry the revised geometry across the different scales of the presentation.</p>

Aries Grid (Updated)

Aries Grid (Updated)

<p class="font_8" style="text-align: left">This project began with a technical diagram and grew into a more expressive product sequence. The Cookware Company asked Garbanzo to visualize layered cookware construction: metal layers combining, an etched pattern appearing and coatings forming across the surface. As the scope expanded, camera movement and richer materials gave the explanation more room to work as product imagery.</p>
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<p class="font_8" style="text-align: left">The process included styleframes, environment studies and separate development of a fully CG egg slide. Reflective metal, close surface detail and the egg’s movement each needed their own visual tests before they could sit together in the sequence. The selected material shows both the technical construction and the cooking imagery, with experiments and unfinished tests presented alongside the more finished work.</p>

GreenPan Spectra

GreenPan Spectra

<p class="font_8" style="text-align: left">Collaboration is easier to understand when you can follow what changes on screen. For BBH’s spring 2023 Google Workspace campaign, Garbanzo created interpretive UI animation within the films, continuing our work together on Google advertising. Shared documents, slide revisions and chat messages become visible actions within the stories around them.</p>
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<p class="font_8" style="text-align: left">The examples here include a team working through a colorful monster presentation and a group chat helping find a last pair of shoes. Interface layouts, collaborator names and reactions guide attention to the useful action without taking over the film. The recorded assignment also included animation-specific cutdowns for different spot lengths; the gallery presents selected films and shots from that wider scope.</p>

Google Workspace Ads (2023)

Google Workspace Ads (2023)

<p class="font_8" style="text-align: left">Arch Public asked Garbanzo to turn its Bitcoin Arbitrage Algorithm into a 30-second 3D promo. Our concept, an “AI nerve center,” gave the software a visual presence: a dark control room of floating interfaces, charts and illuminated pathways, active while the film’s user sleeps. That visual metaphor supplied a distinctive world for the product story.</p>
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<p class="font_8" style="text-align: left">Garbanzo developed the concept, creative direction, design and animation. Trading graphics tie the imagined environment to the product, while purple and blue light connect the interface details to the larger scene. The selected frames and standalone UI clips show both scales of the work: an overall promotional world and the smaller animated elements that give it its character.</p>

"Money Never Sleeps"

"Money Never Sleeps"

<p class="font_8" style="text-align: left">The best view of this work is often the comparison. Garbanzo supplied invisible visual effects for a series of Verizon commercials, helping photographed scenes retain a clean, consistent appearance. The recorded scope included rotoscoping, rig removal, screen replacement, sky replacement and floor cleanup, with the effects supporting the performances and branded set pieces already in the footage.</p>
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<p class="font_8" style="text-align: left">The finished spots show the commercials as viewers encounter them; the breakdown makes part of the hidden work visible. Ground cleanup is especially clear in the comparison imagery. It reveals the attention required to remove distracting details while preserving the appearance and continuity of the photographed scene.</p>

Verizon iPhone Ads

Verizon iPhone Ads

<p class="font_8" style="text-align: left">A trick yo-yo and a fast foosball game help establish a family that seems to win at everything in the New York Lottery’s Meet the Multipliers film. Garbanzo’s recorded contribution was two visual-effects shots within the larger McCann New York campaign. Each effect supports a comic performance inside a photographed scene, with the finished shot needing to read as part of the action around it.</p>
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<p class="font_8" style="text-align: left">The breakdowns give a closer view of that integration. Yo-yo imagery separates CG elements from the composite, while the foosball example compares the background plate, matte work and final shot. The campaign film supplies the wider story, and the two comparisons reveal how these particular effects support its comic action.</p>

"Meet the Multipliers" Ad

"Meet the Multipliers" Ad

<p class="font_8" style="text-align: left">BBH USA invited Garbanzo back for Google’s 2022 Shopping campaign after the previous year’s collaboration. This assignment centered on four films: Cowboy Boots, Waffle Maker, Air Purifier and Hairdryer. Garbanzo created interpretive UI animation that made searches, product details and purchase decisions part of each live-action story.</p>
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<p class="font_8" style="text-align: left">The 30-second Cowboy Boots film and three 15-second spots use a shared visual vocabulary with different information to communicate. Search and product cards take the lead in one execution; filters, review information and sale comparisons take the lead in others. The collection shows how interface animation can stay familiar across a campaign while following the pace and purpose of each film.</p>

Google Shopping Ads (2022)

Google Shopping Ads (2022)

<p class="font_8" style="text-align: left">Arch Public’s motion-branding project takes a geometric visual language into movement. The presentation brings together logo reveals, animated wireframe shapes and applications in layouts ranging from lower thirds to large displays. Blue, navy and white connect the elements, giving the logo and supporting graphics a recognizable family resemblance.</p>
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<p class="font_8" style="text-align: left">The development material shows the decisions behind that family: alternative storyboard directions, logo-animation studies and supplied flat graphics compared with animated 3D interpretations. Arches, ribbons, stairs and stacked forms become individual motion elements, shown both on their own and within layouts. Together, they explore how the brand’s geometric language can move across different compositions.</p>

Arch Public Motion Branding

Arch Public Motion Branding

<p class="font_8" style="text-align: left">What could be more delicious than a VFX project for Starbucks? Garbanzo was hired to add a festive treatment to supplied turntable footage for four six-second product spots: Holiday Trio, Caramel Brulee Latte, Peppermint Mocha and Sugar Cookie Almondmilk Latte. The drinks and holiday cups remain the focal point, with winter atmosphere and background detail adding the seasonal setting.</p>
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<p class="font_8" style="text-align: left">The work involved balancing bokeh, particles and glimmer around the photographed products, with rotoscoping helping separate them from the new background treatment. The portfolio includes horizontal and vertical versions alongside before-and-after views. Those comparisons show the additions under discussion and the restraint needed to keep a very short product film clear, appetizing and easy to read.</p>

"Share The Cheer" Ads

"Share The Cheer" Ads

<p class="font_8" style="text-align: left">Our Next Energy’s Gemini announcement called for a teaser with a visual language as distinctive as its subject. Garbanzo collaborated with ONE’s team on the design and animation, building a TRON-inspired line treatment around the battery and a BMW iX silhouette. The film connects close component imagery with the larger vehicle idea through bright circuitry and moving pulses of light.</p>
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<p class="font_8" style="text-align: left">Dark reflective surfaces and cyan-blue lines give the sequence a consistent look as the camera changes scale. The selected frames let that design be examined beyond the pace of the film. Created for the 2022 prototype-announcement context, the teaser visualizes ONE’s plans to incorporate Gemini technology into a BMW iX.</p>

Gemini Teaser (for BMW iX)

Gemini Teaser (for BMW iX)

<p class="font_8" style="text-align: left">A search interface has to do more than sit on screen when it is part of a story. For BBH USA’s 2021 Google Shopping campaign, Garbanzo animated the shopping UI inside a series of live-action films. The examples move from finding sunglasses to replacing a broken television, using recognizable searches and product information to connect a character’s situation with the next action.</p>
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<p class="font_8" style="text-align: left">The work spans the longer Sunglasses film and shorter spots built around individual shopping moments. Product cards, search imagery and transitions need to be readable within the edit while leaving room for the performances around them. This page brings those examples together to show Garbanzo’s interface-animation contribution within the larger BBH campaign.</p>

Google Shopping Ads (2021)

Google Shopping Ads (2021)

<p class="font_8" style="text-align: left">Aries Grid needed to be shown at more than one scale. Garbanzo worked with Our Next Energy on a 3D explainer and supporting visualizations of its utility-scale battery-storage system, moving from the details inside the battery enclosure to the industrial and renewable-energy settings around it. The creative task was to keep those views visually connected while making each scale useful to the explanation.</p>
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<p class="font_8" style="text-align: left">Detailed racks, cabling and interior camera moves bring the engineered product into focus. Photoreal environments and isometric diagrams then place it within a wider power network, while aerial site imagery shows a proposed facility in context. The portfolio also includes styleframes, unfinished development views and presentation examples, so the finished product imagery can be read alongside the work that shaped it.</p>

Aries Grid

Aries Grid

<p class="font_8" style="text-align: left">A grid of brightly colored rooms gives Annovera’s Unapologize campaign a world of its own. Each space frames a live-action performer, while the architecture connects the individual scenes into one graphic composition. The work presented here includes room-development imagery, previsualization and a breakdown that moves from the photographed stage to the final composite.</p>
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<p class="font_8" style="text-align: left">The process material makes the visual construction easier to follow: room layouts establish the composition, CG background plates define the setting, and matte and composite views show how the performers sit within it. McCann’s campaign film brings those elements together. Development stages sit alongside the finished imagery, offering a closer view of the rooms and their integration with the photographed performers.</p>

Annovera Unapologize

Annovera Unapologize

<p class="font_8" style="text-align: left">FIS’s New Now Next presentation needed a graphic system that could keep moving through an extended virtual program. Garbanzo created background-panel animation, title cards and supers for a presentation described in the original brief as roughly 50 minutes long. Multiple screens and geometric set elements appeared in different camera framings, so the graphics had to work together while accommodating the presenters.</p>
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<p class="font_8" style="text-align: left">Reusable background loops established the visual language, with green, teal and cyan lines, particles and geometric forms carrying it across the set. Expression-driven title templates adjusted their animation to the amount of text entered. That approach made the many title and panel applications manageable within a consistent design system, rather than requiring a separate animation setup for every line of copy.</p>

"New Now Next"

"New Now Next"

<p class="font_8" style="text-align: left">Dentsu America came to Garbanzo with a UNIQLO promotion and a six-day animation deadline. Wonderqube turned a mystery-prize idea into a clean red-and-white world of moving boxes, with a 30-second brief that needed to carry the brand’s minimal, playful character. Dentsu had seen Garbanzo’s MTV graphics and brought that motion-design experience into the assignment.</p>
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<p class="font_8" style="text-align: left">The concept went through several cube arrangements before taking inspiration from the Alamo sculpture at Astor Place. Garbanzo worked with Dentsu in Cinema 4D and After Effects, animating mapped cubes into a larger formation that assembles and opens to reveal prizes. Bright, controlled lighting connects the 3D world to the clarity of UNIQLO’s retail imagery.</p>
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<p class="font_8" style="text-align: left">The visual system continued beyond the film into point-of-sale screens, signage and digital graphics for mobile, Facebook and the retail website. This portfolio brings those applications together with styleframes and making-of material, so the promotion can be seen as both a finished visual idea and a set of related design decisions.</p>

UNIQLO "Wonderqube"

UNIQLO "Wonderqube"

<p class="font_8" style="text-align: left">The Rugged Bros needed a brand that could travel from the product in someone’s hand to the storefront where they bought it. Beginning in 2016, Garbanzo helped create and launch the new grooming brand, bringing creative direction, product and package design, photography and commerce work into one coordinated assignment. Ornamental lettering, dark packaging and warm gold tones give the range a shared visual identity.</p>
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<p class="font_8" style="text-align: left">Product photographs make the brushes, bottles and boxes clear, while lifestyle imagery places them in a different, more personal setting. Shopify and Amazon-related storefront work carries the same identity into the buying experience. The original scope also included sourcing, manufacturing and fulfillment coordination, making this a broader brand-launch project whose visual work can be seen across both physical and digital applications.</p>

Rugged Bros Brand & Products

Rugged Bros Brand & Products

<p class="font_8" style="text-align: left">Raúl Juliá: The World’s a Stage follows the actor’s career from Puerto Rico to New York, Broadway and Hollywood. Directed by Ben DeJesus and broadcast on PBS in 2019, the documentary supplies the context for the graphics presented here. The portfolio reel combines archival portraits, photographs, paper textures and title imagery in a treatment shaped around the film’s historical material.</p>
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<p class="font_8" style="text-align: left">Layered compositions and film-strip details give the still imagery movement while retaining its archival character. Warm paper and monochrome photographic treatments connect the individual images into a consistent graphic world. The reel offers a close view of these design and animation samples from the documentary.</p>

"Raúl Juliá: The World’s a Stage"

"Raúl Juliá: The World’s a Stage"

Our services

Industries we serve

Retail & E-Commerce

Animated commercials and video ads are short spots with one job: make people want it. We create them for TV, streaming (CTV/OTT), YouTube, and social, blending 2D, 3D, motion design, and live-action integration. Sometimes we build the whole spot for a brand's launch. Sometimes we're the animation team inside an agency campaign, crafting the UI shots, the type, and the motion that make the work shine, under the agency's name. Either way, the skip button is the enemy, and every frame is built to beat it.

Consumer Brands

Animated commercials and video ads are short spots with one job: make people want it. We create them for TV, streaming (CTV/OTT), YouTube, and social, blending 2D, 3D, motion design, and live-action integration. Sometimes we build the whole spot for a brand's launch. Sometimes we're the animation team inside an agency campaign, crafting the UI shots, the type, and the motion that make the work shine, under the agency's name. Either way, the skip button is the enemy, and every frame is built to beat it.

Software & SaaS

Animated commercials and video ads are short spots with one job: make people want it. We create them for TV, streaming (CTV/OTT), YouTube, and social, blending 2D, 3D, motion design, and live-action integration. Sometimes we build the whole spot for a brand's launch. Sometimes we're the animation team inside an agency campaign, crafting the UI shots, the type, and the motion that make the work shine, under the agency's name. Either way, the skip button is the enemy, and every frame is built to beat it.

Energy & Power

Animated commercials and video ads are short spots with one job: make people want it. We create them for TV, streaming (CTV/OTT), YouTube, and social, blending 2D, 3D, motion design, and live-action integration. Sometimes we build the whole spot for a brand's launch. Sometimes we're the animation team inside an agency campaign, crafting the UI shots, the type, and the motion that make the work shine, under the agency's name. Either way, the skip button is the enemy, and every frame is built to beat it.

Finance & Fintech

Animated commercials and video ads are short spots with one job: make people want it. We create them for TV, streaming (CTV/OTT), YouTube, and social, blending 2D, 3D, motion design, and live-action integration. Sometimes we build the whole spot for a brand's launch. Sometimes we're the animation team inside an agency campaign, crafting the UI shots, the type, and the motion that make the work shine, under the agency's name. Either way, the skip button is the enemy, and every frame is built to beat it.

Tech Hardware

Animated commercials and video ads are short spots with one job: make people want it. We create them for TV, streaming (CTV/OTT), YouTube, and social, blending 2D, 3D, motion design, and live-action integration. Sometimes we build the whole spot for a brand's launch. Sometimes we're the animation team inside an agency campaign, crafting the UI shots, the type, and the motion that make the work shine, under the agency's name. Either way, the skip button is the enemy, and every frame is built to beat it.

Broadcast & Streaming

Animated commercials and video ads are short spots with one job: make people want it. We create them for TV, streaming (CTV/OTT), YouTube, and social, blending 2D, 3D, motion design, and live-action integration. Sometimes we build the whole spot for a brand's launch. Sometimes we're the animation team inside an agency campaign, crafting the UI shots, the type, and the motion that make the work shine, under the agency's name. Either way, the skip button is the enemy, and every frame is built to beat it.

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FAQ

What is Garbanzo?

Is Garbanzo an animation studio or a video production company?

Where is Garbanzo located?

Do you work with brands, agencies, or both?

We've worked with Garbanzo for almost 4 years and they are a great creative partner! They've worked on various projects for us such as digital renderings and graphic animation. Their great team, amazing creativity, attention to detail and 'under promise and over deliver' work ethic is why we love working with them!

Marni Zampa

Partner and Director

PaperSky Design

Wes is a detail oriented manager who watches the balance sheet. He is extremely creative and I can’t wait to collaborate with him again.

Eddy Remy

SVP / Marketing Director

Bank of America

Wes and his team at Garbanzo are our go-to company because they bring together the perfect mix of high quality broadcast graphics design, creative collaboration and problem solving.

Greg Henry

Co-President

Lucky 8 TV

Garbanzo has always been my go-to when I need anything…may it be a scheduled project or an emergency fast turn around one. I love working with Wes, he is so easy to talk to, he makes it a point to make time for you to discuss your project. I highly recommend him and his team!

Charina Espino

Senior Post Producer

NO6

The Kind Words

Have a project in mind?

Bring an early idea or a finished brief. Let’s talk about what you want to make and where we can help.

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