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An Animation-Led Creative Studio in NYC

Since 2010, Garbanzo has been the creative production company behind animated commercials, photoreal 3D product animation, VFX shots and sequences, brand packages, broadcast design packages, and out-of-home and experiential content. Our work spans Fortune 100 brands, leading global agencies, and major television networks. Bring us a complete project or the part you need help with, from creative direction to animation and post-production. We’ll help shape the work and see it through. Great work, no surprises, and a partner worth bringing back.

Since 2010, Garbanzo has been the creative production company behind animated commercials, photoreal 3D product animation, VFX shots and sequences, brand packages, broadcast design packages, and out-of-home and experiential content. Our work spans Fortune 100 brands, leading global agencies, and major television networks. Bring us a complete project or the part you need help with, from creative direction to animation and post-production. We’ll help shape the work and see it through. Great work, no surprises, and a partner worth bringing back.

Working with brands and agencies nationwide

Trusted By

What we make

Animated Commercials & Video Ads

Spots built to sell: animated end to end, or crafted inside your agency's campaign. TV, streaming, YouTube, and social.

3D Product Animation & Technical Visualization

Photoreal 3D that shows your product at its best, and exactly how it works. Built from your CAD, accurate to the bolt.

VFX Shots & Sequences

You have the footage. We deliver the finals, shot by shot: photoreal CGI, dynamics and simulation, tracking, compositing, color grading.

Branding Packages: Identity, Guidelines & Motion

A complete identity: designed, documented, and in motion, as one bundle. Where most studios stop at static, we add the move.

Broadcast Design Packages & Title Sequences

The full graphic system for a show, from the main title to the last lower third, plus the toolkit your editors drive.

Out-of-Home & Experiential Content

Animation built for physical space: billboards, stadium screens, retail, tradeshow floors, and projection mapping.

What we make

The Six

What we make

Commercials & Ads

Featured projects

<p class="font_8" style="text-align: left">Garbanzo created animated educational videos for a teen audience as part of an ongoing relationship with RethinkEd. The work followed the client’s requirements through storyboards, styleframes and animation, with visual planning and the finished sequences developed as parts of the same production. The portfolio examples use characters, symbols and simple situations to give abstract ideas a visible form.</p>
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<p class="font_8" style="text-align: left">The visual range includes textured imagery, spare icon-based scenes, colorful geometric characters and hand-drawn figures. Each approach gives the learning material a different visual character. Garbanzo’s scope also included selecting and recording voice talent, editing the videos, and bringing in sound effects and stock music to complete the pieces.</p>

Kids Education Videos with RethinkEd

Kids Education Videos with RethinkEd

<p class="font_8" style="text-align: left">Arch Public’s motion-branding project takes a geometric visual language into movement. The presentation brings together logo reveals, animated wireframe shapes and applications in layouts ranging from lower thirds to large displays. Blue, navy and white connect the elements, giving the logo and supporting graphics a recognizable family resemblance.</p>
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<p class="font_8" style="text-align: left">The development material shows the decisions behind that family: alternative storyboard directions, logo-animation studies and supplied flat graphics compared with animated 3D interpretations. Arches, ribbons, stairs and stacked forms become individual motion elements, shown both on their own and within layouts. Together, they explore how the brand’s geometric language can move across different compositions.</p>

Arch Public Motion Branding

Arch Public Motion Branding

<p class="font_8" style="text-align: left">The Rugged Bros needed a brand that could travel from the product in someone’s hand to the storefront where they bought it. Beginning in 2016, Garbanzo helped create and launch the new grooming brand, bringing creative direction, product and package design, photography and commerce work into one coordinated assignment. Ornamental lettering, dark packaging and warm gold tones give the range a shared visual identity.</p>
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<p class="font_8" style="text-align: left">Product photographs make the brushes, bottles and boxes clear, while lifestyle imagery places them in a different, more personal setting. Shopify and Amazon-related storefront work carries the same identity into the buying experience. The original scope also included sourcing, manufacturing and fulfillment coordination, making this a broader brand-launch project whose visual work can be seen across both physical and digital applications.</p>

Rugged Bros Brand & Products

Rugged Bros Brand & Products

<p class="font_8" style="text-align: left">An established New York construction company needs an identity that works wherever the business is seen. Seneca approached Garbanzo in 2019 for a brand refresh developed with Carlo Seneca. The work brought a geometric cube emblem, strong typography and a red-and-black palette into a coordinated family of brand applications for the hospitality-focused contractor.</p>
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<p class="font_8" style="text-align: left">The identity moves from metal business cards and apparel to graphics on a red Kenworth T880 truck. Motion examples extend the cube mark into rotation and unfolding, while desktop and mobile website demonstrations show the brand in a digital setting. These different scales make the project distinctive: the same visual language has to remain recognizable on a small printed piece and a vehicle seen on a New York street.</p>

Seneca Brand & Web Development

Seneca Brand & Web Development

<p class="font_8" style="text-align: left">The chiller is inside the appliance, but the product film needs to let viewers see it. Garbanzo worked with The Cookware Company on GreenPan Frost, refining the supplied CAD model and animating an exploded assembly within live-action kitchen footage. The casing separates to reveal the internal components, with animated coolant flow providing an explanatory view of the built-in cooling system.</p>
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<p class="font_8" style="text-align: left">Making that view belong in the filmed scene required camera tracking, materials work and lighting matched to the set. The portfolio follows those decisions through grey-model tracking views, internal-model images and photoreal material tests. The finished commercial supplies the wider context, while the cutaway examples focus on Garbanzo’s product-animation and VFX contribution inside it.</p>

GreenPan Frost

GreenPan Frost

<p class="font_8" style="text-align: left">This project began with a technical diagram and grew into a more expressive product sequence. The Cookware Company asked Garbanzo to visualize layered cookware construction: metal layers combining, an etched pattern appearing and coatings forming across the surface. As the scope expanded, camera movement and richer materials gave the explanation more room to work as product imagery.</p>
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<p class="font_8" style="text-align: left">The process included styleframes, environment studies and separate development of a fully CG egg slide. Reflective metal, close surface detail and the egg’s movement each needed their own visual tests before they could sit together in the sequence. The selected material shows both the technical construction and the cooking imagery, with experiments and unfinished tests presented alongside the more finished work.</p>

GreenPan Spectra

GreenPan Spectra

<p class="font_8" style="text-align: left">When the Aries Grid container changed, its visualizations needed to change with it. Garbanzo updated the enclosure model from the earlier ONE project, carrying the revised form into interior views, system layouts and environment scenes. The work keeps the product recognizable across close component views and the larger settings used to explain its place in an energy-storage system.</p>
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<p class="font_8" style="text-align: left">The revised enclosure appears in illustrated applications that include solar infrastructure, a hospital setting and nighttime storage arrays. Updated isometric imagery connects it with the surrounding power network. These product and use-case visualizations carry the revised geometry across the different scales of the presentation.</p>

Aries Grid (Updated)

Aries Grid (Updated)

<p class="font_8" style="text-align: left">Collaboration is easier to understand when you can follow what changes on screen. For BBH’s spring 2023 Google Workspace campaign, Garbanzo created interpretive UI animation within the films, continuing our work together on Google advertising. Shared documents, slide revisions and chat messages become visible actions within the stories around them.</p>
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<p class="font_8" style="text-align: left">The examples here include a team working through a colorful monster presentation and a group chat helping find a last pair of shoes. Interface layouts, collaborator names and reactions guide attention to the useful action without taking over the film. The recorded assignment also included animation-specific cutdowns for different spot lengths; the gallery presents selected films and shots from that wider scope.</p>

Google Workspace Ads (2023)

Google Workspace Ads (2023)

<p class="font_8" style="text-align: left">Our Next Energy’s Gemini announcement called for a teaser with a visual language as distinctive as its subject. Garbanzo collaborated with ONE’s team on the design and animation, building a TRON-inspired line treatment around the battery and a BMW iX silhouette. The film connects close component imagery with the larger vehicle idea through bright circuitry and moving pulses of light.</p>
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<p class="font_8" style="text-align: left">Dark reflective surfaces and cyan-blue lines give the sequence a consistent look as the camera changes scale. The selected frames let that design be examined beyond the pace of the film. Created for the 2022 prototype-announcement context, the teaser visualizes ONE’s plans to incorporate Gemini technology into a BMW iX.</p>

Gemini Teaser (for BMW iX)

Gemini Teaser (for BMW iX)

Our services

Industries we serve

Retail & E-Commerce

Animated commercials and video ads are short spots with one job: make people want it. We create them for TV, streaming (CTV/OTT), YouTube, and social, blending 2D, 3D, motion design, and live-action integration. Sometimes we build the whole spot for a brand's launch. Sometimes we're the animation team inside an agency campaign, crafting the UI shots, the type, and the motion that make the work shine, under the agency's name. Either way, the skip button is the enemy, and every frame is built to beat it.

Consumer Brands

Animated commercials and video ads are short spots with one job: make people want it. We create them for TV, streaming (CTV/OTT), YouTube, and social, blending 2D, 3D, motion design, and live-action integration. Sometimes we build the whole spot for a brand's launch. Sometimes we're the animation team inside an agency campaign, crafting the UI shots, the type, and the motion that make the work shine, under the agency's name. Either way, the skip button is the enemy, and every frame is built to beat it.

Software & SaaS

Animated commercials and video ads are short spots with one job: make people want it. We create them for TV, streaming (CTV/OTT), YouTube, and social, blending 2D, 3D, motion design, and live-action integration. Sometimes we build the whole spot for a brand's launch. Sometimes we're the animation team inside an agency campaign, crafting the UI shots, the type, and the motion that make the work shine, under the agency's name. Either way, the skip button is the enemy, and every frame is built to beat it.

Energy & Power

Animated commercials and video ads are short spots with one job: make people want it. We create them for TV, streaming (CTV/OTT), YouTube, and social, blending 2D, 3D, motion design, and live-action integration. Sometimes we build the whole spot for a brand's launch. Sometimes we're the animation team inside an agency campaign, crafting the UI shots, the type, and the motion that make the work shine, under the agency's name. Either way, the skip button is the enemy, and every frame is built to beat it.

Finance & Fintech

Animated commercials and video ads are short spots with one job: make people want it. We create them for TV, streaming (CTV/OTT), YouTube, and social, blending 2D, 3D, motion design, and live-action integration. Sometimes we build the whole spot for a brand's launch. Sometimes we're the animation team inside an agency campaign, crafting the UI shots, the type, and the motion that make the work shine, under the agency's name. Either way, the skip button is the enemy, and every frame is built to beat it.

Tech Hardware

Animated commercials and video ads are short spots with one job: make people want it. We create them for TV, streaming (CTV/OTT), YouTube, and social, blending 2D, 3D, motion design, and live-action integration. Sometimes we build the whole spot for a brand's launch. Sometimes we're the animation team inside an agency campaign, crafting the UI shots, the type, and the motion that make the work shine, under the agency's name. Either way, the skip button is the enemy, and every frame is built to beat it.

Broadcast & Streaming

Animated commercials and video ads are short spots with one job: make people want it. We create them for TV, streaming (CTV/OTT), YouTube, and social, blending 2D, 3D, motion design, and live-action integration. Sometimes we build the whole spot for a brand's launch. Sometimes we're the animation team inside an agency campaign, crafting the UI shots, the type, and the motion that make the work shine, under the agency's name. Either way, the skip button is the enemy, and every frame is built to beat it.

Doing your homework first?

FAQ

What is Garbanzo?

Is Garbanzo an animation studio or a video production company?

Where is Garbanzo located?

Do you work with brands, agencies, or both?

Wes Townsend and Garbanzo are a pleasure to work with and a go-to partner for me. They deliver great projects under tight deadlines and make it seem easy. They aren't afraid to try new things and they are fast learners too. I often recommend them.

Matthew Mento

SVP Director of Creative Technology

Arnold Worldwide

My company has worked with Garbanzo multiple times, and their quality of work and attention to detail keeps us coming back.

David Sepulveda

Partner/ Architect

GSA

Work Editorial has been working with Garbanzo since October 2021. We have been through some pretty tough campaigns since then and Wes has maintained such a high degree of professionalism and patience.

Christopher Delarenal

Head of Production

Work Editorial

We came to Garbanzo initially with a tightly budgeted 15 for in-store usage. We left with a beautiful 30, on budget and better than the client thought possible. The process was smooth. The teamwork was genuine. The result was impressive. Look forward to working with them in the future.

Scott Barbey

Creative Director

Dentsu / 360i

The Kind Words

Have a project in mind?

Bring an early idea or a finished brief. Let’s talk about what you want to make and where we can help.

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