Google Shopping Ads (2021)
A search interface has to do more than sit on screen when it is part of a story. For BBH USA’s 2021 Google Shopping campaign, Garbanzo animated the shopping UI inside a series of live-action films. The examples move from finding sunglasses to replacing a broken television, using recognizable searches and product information to connect a character’s situation with the next action.
The work spans the longer Sunglasses film and shorter spots built around individual shopping moments. Product cards, search imagery and transitions need to be readable within the edit while leaving room for the performances around them. This page brings those examples together to show Garbanzo’s interface-animation contribution within the larger BBH campaign.
"Sunglasses"
The 60-second Sunglasses film gives its shopping moment room to develop within a character story. Garbanzo’s UI animation connects the search experience to the live-action narrative.
"Babysitter"
This 15-second film uses image-based shopping as part of a short character-led story. The interface sequence makes the search action readable within the spot’s tighter timing.
"Shoes", "Lulluby" & "Broken TV"
These three 15-second films place a different shopping need at the center of each story. The interface motion connects the characters’ situations with Google’s search and shopping features.
